Maybe you're not quite sure how, or it just feels super overwhelming and scary to even think about taking a big risk. I want to help! My unique approach to coaching is designed to help us uncover what's really involved in your risk, why it's so important to you, and what steps you need to take to create safety and finally go for it.

Sign up for a risk-less, free 20min call to scope out the size of your risk.
I'd love to chat with you.

I immediately felt as if I had more clarity around what steps I could take to create a more balanced life for myself. I highly recommend Ayla to anyone looking to see life from a new lens, or to find support and clarity during a time of change.
— Breanna

Hi, I'm Ayla.

I empower amazing people who are ready to take bold risks in life, love and work.

I'm passionate about helping people take big risks, since I know first-hand just how hard it can be, and I believe that taking risks is what makes us feel alive. I've taken a lot of risks in my life, from backpacking alone in Europe, to moving across the country with a new partner, and quitting a perfectly good job to start my own business, twice.

I come from a long line of risk-taking folks. My mom's dad was a paratrooper for the Canadian Army, and my great grandparents on my dad's side secretly eloped from New Zealand to Canada in 1914 to start a new life together. Romantic!

Throughout my career, I've worked with some of the top design studios in the world, run a small business working with Y-combinator start-ups and women-led small businesses, envisioned and scaled a Money Coaching program for Capital One Bank, created a social gratitude app, and written a book about Dating by Design.

I can't wait to help you take your biggest risk yet!


Ayla always seems to know how to ask just the right question, at just the right moment. I am so happy to have found such a wonderful coach with whom to approach life’s fears and fantasies with.
— Ellian


Am I ready? 
Yes! You were born bold, and you already have everything you need. My job is to help you untangle mental mess, see clearly, and get moving.


What's design got to do with it?
A little creativity can help you be more intentional about your life. The design process helps create order, make sense of complexity, and re-frame challenges into manageable pieces. Watch my talk on Designers and Therapists or read my book on Dating by Design to learn more about my coaching+design philosophy.

What if I'm too scared to take a risk?
Before you take any "real" risks, we'll create plenty of safety. We'll also practice taking smaller risks if you need to build up before "the big one".

What if I still can't take the risk?
Sometimes a risk isn't quite right for you, right now. But I'm confident that by working with me you will either take that big risk, reframe it into something more manageable, or find the wisdom within to let it go and move on.

But I don't have any time!
When people say they don't have time, they usually mean that they haven't prioritized something. I'll help you find the time to prioritize your passions, and find the best services or information to support you.

But I don't have any money.
If you think you can't afford to take the risk, we can coach on that! If you can't afford the coaching, send me a note and we'll talk. 

Sigh, it just seems so HARD to take a big risk...
Yes! And that's why I'm here to help. I know you can do it!!

How much does it cost?
It depends on the nature of your risk. I'm currently charging $150 per hour. Schedule some "no risk" time below to find out what's involved in taking your big risk.

Ready to jump in? 
Sign up for 60 minutes of coaching now!